| Example Interview | ||||
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 Exclusive!! Example InterviewExample, a rapper from West London has been creating his own music sound on the underground scene for over 5 years. 2009 has seen him tour alongside his single release of “Watch The Sun Come Up”. I caught up with him on his final night on tour in Camden’s KoKo. Example, How are you? Have you played here before? Not too bad thanks. Yeah I was on for 15mins with The Streets on their tour once and also with Hadouken. Sounds good, your style has changed a bit since then. The new album will tie in a few of those sounds but there are now electro songs, dance songs, hip hop songs, pop songs. A bit of everything really. Your previous albums like “what We Made” has very raw lyrics, does that follow on the forthcoming album? Well “What We Made” was a bit political although I’m not really arguing anything I’m just making a statement. There is a song on the new album called “The Fearless” which is about the fall of the Lehman Brothers. When is the new album out? It’s out in March, it was originally January but we’ve put it back. There will be a second single out in January and a third single out in March. Have you come up with a title? It’s called “Won’t Go Quietly” which is also the name of the next single. “Watch The Sun Come Up” seems to be based on holiday romances, are you talking from experience? The song was written 3 years ago, based on a night after a gig in Oslo and was originally on another song called “One Night” which sampled Jose Gonzalez on my first album. So I re-jigged the lyrics to this new song even though there were odd lyrics like “took her glove as a souvenir”. Have people picked up on that? Surprisingly some people have asked “why would she be wearing gloves in Ibiza?” The answer is we were at a Michael Jackson tribute concert. Has moving from The Beats, Mike Skinners label to Data, Ministry of Sound influenced a change in style? No. Not at all. I don’t want to make the same album twice. I did an experimental song on my last mix called “Dirty face” which was me rapping over a rave beat and from that I got a real itch for it and started using different tempo and different sounds and I got a vibe for dance music and Ministry picked that up. They just want me to make good music. People like Dizzie (Rascal), Calvin (Harris), Tinchy (Stryder) has all played with different genres. You have been on the underground scene for a few years, how does it feel to finally get some recognition? I was never part of the grime scene or the hip hop scene but at the end of the day, in the music industry, if you are good then people recognise talent. I’m a lot better now than I was 6 years ago and I’m a lot better at song writing than I was then. Before I just used to write raps, now I write songs and there is a massive difference. “Watch The Sun Come Up” went straight in at number 20 in the UK charts, are you pleased? Yeah, It went in at 20 and then went up to 19 last week and I expect it to be somewhere in top 30 this week. The main thing that’s really nice is when Chris Moyles plays you and says that he thinks the song is brilliant and Jo Whiley says he’s a really lovely guy as well. And when do gig the crowd used to be 90% male teenagers and now we get a lot of girls.  Bet you love that!(Laughs) What’s funny is that they are not just coming down for “Watch The Sun Come Up” they’re coming down for “dirty face” and “Hooligans” as well. Is there anyone you would like to collaborate with? Well this album has been made with 6 different producers so I have already worked with a lot of people but I’d love to work with Damon Albarn and maybe someone like Armand Van Helden. It all depends on the beat. If the beat is good then you want to work on it. What are you listening to at the moment? All sorts, I love Miike Snow. They are Swedish producers, they actually produced Britney Spears album. I like Tinchy, Calvin, Deadmau5, I’m constantly discovering stuff like I’ve been really into the Chromeo album which came out years ago. You have done stand up comedy in the past, would you venture into that again? I have done it once and it was so nerve wracking and exciting at the same time. I wouldn’t do it again; it took me 3 weeks just to rehearse 10 minutes. I just don’t have the time. Example’s current single “Watch The Sun Come Up” is out now on Data Records, Ministry of sound and expect to hear the new album “Won’t Go Quietly” in the new year. |
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